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L’Oréal PREVIEWS TEXTURE EXPERT
L’Oréal Professionnel hosts private viewing of its new texture line.

July 11, 2008 - At an exclusive by-invitation-only event on July 8 at Toronto’s Windsor Arms Hotel, L’Oréal Professionnel director of education Colin Ford and Daniel Fiorio of Salon Daniel helped unveil the new Texture Expert line.

Daniel Fiorio and models

“I thought we already had all the products we need,” said Fiorio, “but these products turn hair into a luxury material. Hair will be enhanced with use.”

Set for a September launch, the line was designed with haute couture styling in mind. It features 16 products – including curl definers, smoothing serums, and shine boosters – geared specifically toward fine, medium, or coarse hair. Along with explaining how he used the collection for four models with distinct hair types Fiorio demonstrated the new Infinium hairspray which will be available in different strengths for everyday hold to session-ready.

- By Anupa Mistry | SALON MAGAZINE >

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